4ka prinesie od januára jedinečné TV riešenie s pokrytím 97 % populácie Slovenska
BRATISLAVA/ADMIN – Spoločnosť SWAN, ktorá na slovenskom trhu prevádzkuje telekomunikačného operátora 4ka, dnes oznamuje uzavretie strategickej spolupráce so spoločnosťou Towercom, najväčším prevádzkovateľom terestriálnej vysielacej infraštruktúry a nezávislým poskytovateľom súvisiacich služieb v krajine.
Výsledkom partnerstva je uvedenie novej televíznej služby s názvom 4ka TV cez Antenu, ktorá bude dostupná pre 97 % populácie Slovenska už od 1. januára 2026. Nová TV služba 4ky prinesie domácnostiam na celom Slovensku jednoduchý, moderný a cenovo dostupný spôsob sledovania televízie, a to bez potreby internetu.
Riešenie využíva digitálne pozemné vysielanie (DVB-T), ktoré umožní zákazníkom sledovať slovenské aj zahraničné programy cez klasickú anténu, bez komplikovanej inštalácie, potreby internetového pripojenia či viazanosti.
„Towercom disponuje najrozsiahlejšou vysielacou infraštruktúrou na Slovensku. Vďaka tomu vieme priniesť TV službu, ktorá je dostupná prakticky pre všetkých, aj tam, kde dnes chýba kvalitné internetové pokrytie. Našou ambíciou je rozšíriť portfólio 4ky o službu, ktorá bude rovnako jednoduchá a férová, ako všetko, čo robíme. Strategické partnerstvo nám umožní v budúcnosti poskytovať divákom terestriálnej televízie pod jednou strechou aj iné služby z portfólia SWAN-u spolu s televízou cez anténu,“ hovorí generálny riaditeľ SWAN-u Roman Vavrík.
Televízia pre celé Slovensko
Služba ponúkne slovenské aj české televízne stanice v HD kvalite, doplnené o ďalší atraktívny obsah, bez viazanosti a s férovým cenovým modelom. V praxi to znamená, že 4ka dokáže zabezpečiť plnohodnotné televízne riešenie pre celé Slovensko vrátane odľahlejších regiónov, vidieckych oblastí, rekreačných objektov či domácností, kde nie je dostupné stabilné internetové pripojenie.
„Terestriálne vysielanie cez anténu má stále pevné miesto na televíznom trhu – je široko dostupné, spoľahlivé a technologicky pripravené na ďalší rozvoj. Spojenie našej infraštruktúry a know-how so silnou značkou SWAN je dôkazom, že ide o modernú platformu, ktorú chceme ďalej spoločne rozvíjať a rozširovať o nové služby. Symbolicky sa tak deje v čase, keď si terestriálne televízne vysielanie na Slovensku pripomenie 70 rokov svojej existencie,“ dodáva Marcel Šatanek, generálny riaditeľ Towercom, a.s.
(Zdroj: Adam Sipos, SWAN; Pripravila: valéria Nagyová)
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