4ka opäť podporí mladú slovenskú hudbu. Spúšťa ďalší ročník grantového programu kde rozdelí až 16-tisíc eur
BRATISLAVA/ADMIN – Telekomunikačný operátor 4ka spúšťa ďalší ročník grantového programu na podporu mladých slovenských hudobníkov a kapiel. Projekt nadväzuje na predchádzajúce ročníky a aj tentoraz ponúkne štyrom talentovaným umelcom finančnú podporu vo výške 4 000 eur. Cieľom programu je pomôcť začínajúcim hudobníkom prekonať jednu z najväčších bariér – financovanie vlastnej tvorby.
Program je určený pre jednotlivcov aj kapely do 26 rokov bez ohľadu na hudobný žáner. Podmienkou je vlastná autorská tvorba a aktívny prístup k prezentácii svojej hudby.
Záujemcovia sa môžu prihlásiť prostredníctvom online formulára, v rámci ktorého predstavia svoju tvorbu a projekt, na ktorý chcú grant využiť. Súčasťou výberového procesu je aj hlasovanie verejnosti, ktoré dopĺňa finálne rozhodnutie.
Grant môžu víťazi využiť napríklad na produkciu videoklipu, nahrávanie skladieb alebo realizáciu koncertov. Program je určený pre jednotlivcov aj kapely do 26 rokov bez ohľadu na hudobný žáner. Podmienkou je vlastná autorská tvorba a zapojenie sa do výberového procesu, ktorý zahŕňa aj hlasovanie verejnosti.
„Hudba je o slobode. O slobode vyjadriť sa a byť počuť. Práve preto chceme mladým ľuďom vytvoriť priestor, aby mohli svoju tvorbu posunúť na vyššiu úroveň,“ hovorí Roland Kyška, marketingový riaditeľ 4ky.
Grantový program je súčasťou dlhodobej stratégie značky, ktorá cieli na mladú generáciu a jej potrebu byť neustále online, tvoriť a zdieľať obsah. Okrem technologických služieb tak operátor rozširuje svoju rolu aj do oblasti podpory kreatívneho priemyslu.
V predchádzajúcich ročníkoch sa do programu zapojili stovky mladých interpretov. Víťazov vyberala verejnosť, čo projektu dodáva prvok autenticity a priamy kontakt s publikom.
„Vďaka 4ke sme mali prvú príležitosť vyjadriť svoje umenie bez finančných limitov. Bola úžasná skúsenosť nazrieť do profesionálneho sveta hudobného priemyslu,“ hovoria členovia kapely LaVide.
Aj v novom ročníku plánuje 4ka podporiť štyroch grantistov, pričom celková suma programu dosiahne 16000 eur. Prihlasovanie do grantového programu prebieha prostredníctvom online formulára na stránke: https://www.4ka.sk/grant/
(Zdroj: Adam Sipos, Swan; Pripravila: Valéria Nagyová)
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