SWAN za prvý polrok 2025 hlási viac zákazníkov, aj rekordnú dátovú prevádzku
BRATISLAVA/ADMIN – Telekomunikačný operátor SWAN zaznamenal v prvom polroku 2025 celkové tržby vo výške 72,8 mil. eur. Tržby z predaja mobilných služieb, ktoré firma predáva pod značkou 4ka, z tejto sumy tvoria viac ako 29 miliónov eur, čo znamená viac ako šesťpercentný nárast.
„Prvých šesť mesiacov roka 2025 potvrdzuje stabilnú pozíciu SWANu na slovenskom telekomunikačnom trhu. Osobitne nás teší, že počet zákazníkov využívajúcich mobilné služby dosiahol ku koncu júna hranicu takmer 670-tisíc, čo je medziročne o 5,2 % viac,“ hovorí generálny riaditeľ spoločnosti Roman Vavrík.
Ťahúňom rastu sú najmä obľúbené paušály SLOBODA, ktoré si za uplynulý polrok aktivovalo o 5 % viac zákazníkov než vlani. Celkovo ich dnes pravidelne využíva vyše 270-tisíc ľudí. SLOBODA sa stala synonymom jednoduchosti a férovosti, čo potvrdzuje aj pozitívna odozva na našu kampaň k novej Zdieľanej SLOBODE.
„Ide o unikátny produkt, v ktorom si skupina až štyroch ľudí môže podeliť jeden nekonečný paušál. Spoločne využívajú minúty, SMS aj dáta, ktoré paušál obsahuje. Podľa prieskumov, ktoré sme realizovali medzi zákazníkmi, po Zdieľanej SLOBODE siahajú najmä rodiny a kľúčovou motiváciou je snaha ušetriť. Sme radi, že v čase poznačenom infláciou a rastom cien, takto pomáhame slovenským rodinám,“ dodáva obchodný riaditeľ pre rezidenčný segment Ján Mrva.
Zákazníci zároveň čoraz viac využívajú digitálne platby – už viac ako 40 % ľudí so službou SLOBODA má uloženú platobnú kartu a platí pohodlne online. Rovnako rastie aj dátová prevádzka, ktorá v prvom polroku 2025 stúpla o 7,5 % oproti rovnakému obdobiu minulého roka. Tento trend jasne ukazuje, že zákazníci využívajú služby intenzívnejšie a SWAN je pripravený na ich rastúce nároky.
(Zdroj: Adam Sipos, Swan; Pripravila: red.)
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